As a result of a multi-year antitrust probe by Germany’s federal competition regulator and others, Apple has agreed to change the requirements for apps on its platforms that ask for consent to track the user across other apps or websites.
Users typically respond to consent screens by asking apps not to track them like Meta, while boosting Apple’s own.
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As a result of a multi-year antitrust probe by Germany’s federal competition regulator and others, Apple has agreed to change the requirements for apps on its platforms that ask for consent to track the user across other apps or websites.
Regulators said this system, known as App Tracking Transparency, or ATT, had favored Apple over third-party apps, since Apple allows its own apps to use consumers’ data from its ecosystem without needing a consent screen.
Instead, they allow app developers whose software is distributed in the EU to display an alternative consent screen that includes modified formatting, language, and the option to link out to “additional information” about why the app is requesting this permission, among other things.
Apple’s compliance involves over half-a-dozen changes that attempt to make these ATT consent screens less scary to end users.
Users typically respond to consent screens by asking apps not to track them like Meta, while boosting Apple’s own.
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