Press
In one paragraph
Mundane Read is an Australian news service that publishes calm versions of the day's news, with the verdicts and loaded wording removed, and measures how every article was written: its Niral Score, adjective count, sentiment, political wording and more. It runs a free reader site, a browser extension that scores any article as you read it, and an API for newsrooms, researchers and media monitors. It is operated by Creditcrest Technologies Pty Ltd, based in Australia.
Fast facts
- No advertising and no AI-written text: every word in our versions comes from the original reporting.
- Method, accuracy and corrections are public: Method, Accuracy, Corrections.
- Weekly Adjective Index of how Australian outlets write.
Logos
The primary lockup — the chair, the name and News, no dramas. For a masthead, a welcome page or a newsletter. SVG · PNG, transparent, 2172 × 724
- Leave at least the height of the capital M clear on every side.
- Use it at 280 pixels wide or more. Below that, use the symbol.
- Put it on a light, warm ground, in ink (#202722). Do not stretch it, recolour it or add effects.
The symbol — an open book that is also the back of an armchair, drawn for small sizes: tabs, app icons, avatars. Use it between 24 and 64 pixels. Light (SVG) · Forest (SVG) · PNG, 512px
Colour
Ink on paper for reading, forest for links and actions, sage for panels that explain. Ochre and clay are accents, used sparingly and never for running text.
-
Ink
#202722 -
Paper
#F5F2E9 -
Forest
#34594B -
Sage
#DCE5DA -
Ochre
#D7B575 -
Clay
#B77861
Type
Headlines and reading in Source Serif 4. The interface in the system's own sans serif. Small labels above things in a monospace, in capitals: News, no dramas.
Pictures
The reader, for introductions. WebP, 1106 × 1024
The pundit, the editor and the reader, for the method and for brand material. WebP, 1536 × 1024. All three are fictional: no real person, outlet or party is meant. Please do not use any of these drawings to illustrate a news story.
Sharing graphics
- Link preview 1200 × 630, PNG
- News, no dramas. 1080 × 1080, PNG
- The Daily Brief banner 1200 × 360, PNG
- From emphasis to a full stop 4 seconds, silent, MP4
- The headline cooler 4 seconds, silent, MP4
