For the wealthy families who manage their own money through a family office, the math right now is simple, according to Djoann Fal, a family office advisor and investor at the private wealth platform Atlas Capital in San Francisco.
UBS’s 2026 Global Family Office Report, which surveyed 307 family offices worldwide with an average net worth of $2.7 billion, found that alternative investments now make up 42% of the average family office portfolio.
Indeed, a February report from J.P. Morgan Private Bank found that 65% of global family offices plan to “prioritize AI investments” despite concerns over inflated valuations and pricing.
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UBS’s 2026 Global Family Office Report, which surveyed 307 family offices worldwide with an average net worth of $2.7 billion.
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For the wealthy families who manage their own money through a family office, the math right now is simple, according to Djoann Fal, a family office advisor and investor at the private wealth platform Atlas Capital in San Francisco.
A family office might want to put money into something like green energy for the long haul.
“They have more dry powder to chase single-name deals,” Fal said, referring to family offices skipping so-called blind-pool fund commitments, where investors hand money to a fund manager without knowing in advance which companies it will be used to back.
Family offices were overseeing $5.5 trillion in wealth as of 2024, according to a Deloitte report published that same year, which projected that number to hit at least $9.5 trillion by 2030.
UBS’s 2026 Global Family Office Report, which surveyed 307 family offices worldwide with an average net worth of $2.7 billion, found that alternative investments now make up 42% of the average family office portfolio.
Direct investment activity climbed steadily through the late 2010s, for example, then rose hard in 2021, when direct deals hit 13% of the average family office portfolio, up from 9% in 2019, according to UBS’s own tracking at the time.
Total family office deal activity peaked that year too, according to PwC’s Global Family Office Deals Study, at 17,460 deals worth about $1.05 trillion globally.
Indeed, a February report from J.P. Morgan Private Bank found that 65% of global family offices plan to “prioritize AI investments” despite concerns over inflated valuations and pricing.
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