Gus Lamont: Record reward announced for information days ahead of anniversary of little boy’s disappearance

The West Australian Kristin Shorten

23 Sept 2026 13:02 AEST Summary

From the report

A record $1 million reward has been offered for information that helps police find missing boy Gus Lamont or leads to a criminal conviction, as the first anniversary of his disappearance approaches.

**Not from this story.** A library photograph of australia city skyline, used to illustrate it. Brisbane CBD Sepia Tone HDRI Burning Image / flickr, CC BY

**Not from this story.** A library photograph of australia city skyline, used to illustrate it. Brisbane CBD Sepia Tone HDRI Burning Image / flickr, CC BY

This is a summary. The indicators are not. The scores were measured over this summary alone, which is less of the article than we would like and makes them less certain.

Indicators

Niral Score 4.9 mundaneloaded

Highlighted in the text. Words that carry a fact and quoted words are not counted.

anniversary2boy2disappearance2information2reward2

Sentiment -0.1 hostilefavourable Sourcing 71 unattributednamed sources Mood 60.6 sorrowjoyful

5 read zero: political diction, generational, gender, jingoistic, religious

Political diction 0 left-codedright-coded Generational 0 harder on the oldharder on the young Gender 0 no gendered framingframing throughout Jingoistic 0 reports to a readerwrites from a camp Religious 0 not invokedovert

Measurements of how this article is written, not of whether it is correct. How each one is measured.

Measured on The West Australian’s report as filed, which is all we may publish of this one.

How outlets headlined it

Each outlet's own headline. ~~Struck through~~: the loaded words our version leaves out. Plainest first.

The West Australian Gus Lamont: Record reward announced for information days ahead of anniversary of little boy’s disappearance plain
ABC News Gus Lamont's parents record video as $1m reward for missing boy announced plain
WAtoday Statement from parents of Gus Lamont plain
WAtoday Parents of missing toddler Gus Lamont issue ~~desperate~~ plea 1 change

How each outlet filed it

Also covered by WAtoday, The Age, The Sydney Morning Herald, Brisbane Times. We hold only their summary of it, not the report, so there is nothing of theirs to measure here.

Outlet	Niral Score	Adjectives	Sourcing	Sentiment	Happiness
The West Australianas they published this story	4.9	1	71	-0.1	60.6
ABC News	10.4	2	60	-0.1	23.3

Also reported by

7 Australian outlets reported this story. These are the ones we do not read; their headlines are matched to this one automatically, so an occasional match may be a different story.

Gus Lamont : Record reward announced for information days ahead of anniversary of little boy disappearance perthnow.com.au

Coverage from The GDELT Project.

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The same event elsewhere

8 other outlets filed this story. The scoreboard above is what they did differently.

ABC News Gus Lamont's parents record video as $1m reward for missing boy announced Niral 10.4 political 0 WAtoday Statement from parents of Gus Lamont Niral 2.1 political 0 The Age Statement from parents of Gus Lamont Niral 2.1 political 0 The Sydney Morning Herald Statement from parents of Gus Lamont Niral 2.1 political 0 Brisbane Times Statement from parents of Gus Lamont Niral 2.1 political 0 WAtoday Parents of missing toddler Gus Lamont issue plea Niral 34.6 political 0 The Sydney Morning Herald Parents of missing toddler Gus Lamont issue plea Niral 34.6 political 0 Brisbane Times Parents of missing toddler Gus Lamont issue plea Niral 34.6 political 0