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HMRC bets up to £2.4B on Salesforce for taxpayer CRM overhaul

Summary

Public Sector

HM Revenue & Customs selected Salesforce to supply a software-as-a-service CRM platform and related capabilities including customer and case management, marketing campaigns, messaging, reporting, analytics, and AI.

The report’s most important sentence, shortened and in plain words. How

HM Revenue & Customs selected Salesforce to supply a software-as-a-service CRM platform and related capabilities including customer and case management, marketing campaigns, messaging, reporting, analytics, and AI.

Headline check

All two things this headline claims are in the report.

Figures, names and quoted words in the headline, looked for in the report itself — not in the summary above. How this is checked

This is a summary. The indicators are not. Every score on this page was measured over the full 376-word report, which is the only way the numbers mean anything.

How this outlet filed it, and how we rewrote it

No other newsroom we read has filed on this event, so there is nothing to compare it with yet.

Outlet Niral Score
The Registeras they published this story 9.1

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