Business

In a crowded lift, I was asked if to considered Botox. Executives keep backing the wrong horse

16 Sept 2026 15:50 AEST Summary

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From the report

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Headline as published: In a crowded lift, I was asked if I’d considered Botox. Bosses keep backing the wrong horse

**Not from this story.** A library photograph of classroom school pupils, used to illustrate it. Classroom interior, unknown school (c.1920s) pellethepoet / flickr, CC BY

**Not from this story.** A library photograph of classroom school pupils, used to illustrate it. Classroom interior, unknown school (c.1920s) pellethepoet / flickr, CC BY

This is a summary. The indicators are not. The scores were measured over this summary alone, which is less of the article than we would like and makes them less certain.

How each outlet filed it

Also covered by Brisbane Times. We hold only their summary of it, not the report, so there is nothing of theirs to measure here.

Outlet	Niral Score	Adjectives	Sourcing	Happiness
The Sydney Morning Heraldas they published this story	22.8	3	53	53.5
The Age	18.2	22	46	53.5
WAtoday	18.2	22	46	53.5

The Age, WAtoday scored identically because they filed the same copy — they share a newsroom. Identical rows here are syndication, not agreement.

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The same event elsewhere

3 other outlets filed this story. The scoreboard above is what they did differently.

The Age In a crowded lift, I was asked if to considered Botox. Executives keep backing the wrong horse Niral 18.2 political 0 Brisbane Times In a crowded lift, I was asked if to considered Botox. Executives keep backing the wrong horse Niral 22.8 political 0 WAtoday In a crowded lift, I was asked if to considered Botox. Executives keep backing the wrong horse Niral 18.2 political 0