For some iPhone buyers in India, getting Apple’s brand-new iPhone 18 Pro or iPhone 18 Pro Max did not need lining up outside a store or waiting days for delivery.
India’s quick-commerce sector reached about $9 billion in the first half of 2026, per a recent report by Redseer Strategy Consultants, with the number of monthly users rising to more than 60 million from 8 million three years ago.
Instamart told TechCrunch that Bengaluru led the iPhone 18 Pro-series orders on its platform, followed by Delhi.
Tarun Pathak, research director at Counterpoint Research, said the launch-day deliveries showed that quick commerce could work as a channel for premium smartphones in India’s biggest cities, even though volumes remain small compared with overall iPhone sales.
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How
Summarized version
Blinkit, Zepto, Swiggy’s Instamart, and BigBasket began offering the new Pro models as they went on sale in the country on Friday. TechCrunch found the iPhone 18 Pro models sold out on some quick-commerce platforms and in some locations.
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The article, shortened and in plain language
For some iPhone buyers in India, getting Apple’s brand-new iPhone 18 Pro or iPhone 18 Pro Max did not need lining up outside a store or waiting days for delivery.
Blinkit, Zepto, Swiggy’s Instamart, and BigBasket began offering the new Pro models as they went on sale in the country on Friday.
Putting a new iPhone on a 10-minute delivery app is not new in India.
India’s quick-commerce sector reached about $9 billion in the first half of 2026, per a recent report by Redseer Strategy Consultants, with the number of monthly users rising to more than 60 million from 8 million three years ago.
BigBasket said it delivered more than 300 iPhone 18 Pro and Pro Max units in the first hour of sales. Instamart told TechCrunch that Bengaluru led the iPhone 18 Pro-series orders on its platform, followed by Delhi. The Burgundy 256 GB iPhone 18 Pro was Instamart’s most popular variant, accounting for nearly a third of its sales.
TechCrunch found the iPhone 18 Pro models sold out on some quick-commerce platforms and in some places, while they remained available for delivery elsewhere in cities including Delhi and Bengaluru.
Tarun Pathak, research director at Counterpoint Research, said the launch-day deliveries showed that quick commerce could work as a channel for premium smartphones in India’s biggest cities, even though volumes remain small compared with overall iPhone sales.
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