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Lovisa vs Universal Store shares: Which ASX retail stock is the better buy today?

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Consumer Staples and Discretionary SharesAssisted

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  • For Aussie investors interested in retail growth shares, Lovisa Holdings Ltd and Universal Store Holdings Ltd are both eye-catching.
  • According to its most recent public description, Lovisa has rapidly expanded to more than 1,136 stores across more than 50 countries, with an online presence in several markets.
  • Universal Store Holdings is a leading Australian specialty fashion retailer, mainly targeting younger customers with casual apparel, footwear, and accessories.
  • Note: Universal Store's P/E ratio is based on a lower absolute EPS, which may reflect its stage in the growth cycle; Lovisa delivers more earnings per share for each dollar you pay at current prices.
  • Of course, long-term growth investors wanting global scale may still prefer Lovisa, but for me, the balance tips in favour of Universal Store today.

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For Aussie investors interested in retail growth shares, Lovisa Holdings Ltd and Universal Store Holdings Ltd are both eye-catching.

Lovisa is a specialist in fast-fashion jewellery and accessories, founded in Sydney in 2010. According to its most recent public description, Lovisa has rapidly expanded to more than 1,136 stores across more than 50 countries, with an online presence in several markets. The brand is known for its affordable, on-trend products and a scalable, vertically integrated retail model that lets it design and source all its own stock.

Universal Store Holdings is a leading Australian specialty fashion retailer, mainly targeting younger customers with casual apparel, footwear, and accessories. The business operates both brick-and-mortar outlets and e-commerce, but has a much smaller network than Lovisa, with 123 stores.

Universal Store may lack Lovisa's scale, but its combination of niche focus and strong dividend credentials is appealing.

Note: Universal Store's P/E ratio is based on a lower absolute EPS, which may reflect its stage in the growth cycle; Lovisa delivers more earnings per share for each dollar you pay at current prices.

Comparing the period from 24 August to 18 September 2026:.

Of course, long-term growth investors wanting global scale may still prefer Lovisa, but for me, the balance tips in favour of Universal Store today.

Shortened to 1 minute of reading, this version reads 11.6 on the Niral Score.

You are reading our version, not theirs. This is The Motley Fool Australia's report shortened to its most important sentences, in plainer words, with verdicts and loaded words taken out. Plain description stays, and so do adjectives that carry a fact, such as "former" or "federal". The reporting, the facts and the quotations are theirs — quotations are never edited — and the indicators beside it measure this version. Hover or tap Adjectives to see every one left in the text.

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Outlet Niral ScoreAdjectivesSentimentHappiness
The Motley Fool Australiaas they published this story 16.6 19 0.2 54.6
Mundane Readneutralized from The Motley Fool Australia 12.8 17 0.2 54.6

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