The West AustralianMedia industry advocates have warned advertisers are missing up to 23 million audience views annually due to poorly designed keyword blocking on news articles.
Media advocates warn words like ‘bank’ and ‘dispute” are accidentally nixing advertising opportunities
From the report
This is a summary. The indicators are not. The scores were measured over this summary alone, which is less of the article than we would like and makes them less certain.
How this outlet filed it, and how we rewrote it
No other newsroom we read has filed on this event, so there is nothing to compare it with yet.
| Outlet | Niral Score |
|---|---|
| The West Australianas they published this story | 1.7 |
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