Meta on Tuesday introduced a new subscription service called Meta One, offering expanded AI usage and other premium features across Facebook, Instagram, and WhatsApp. The new plans let users access some AI tools, like those for creating and editing images and generating videos, as well as in-app tools like the AI-powered Restyle editing tool on Instagram.
The plans are meant to help Meta monetize its Muse AI models, following the tech giant’s 2025 $14.3 billion investment in Scale AI Alexandr Wang, to the company to lead its AI efforts.
Market intelligence provider Appfigures shows that Instagram’s daily worldwide revenue now averages $1.2 million as of the week of September 9, while Facebook’s daily revenue now reaches $528,000.
Meta is now broadening its ambitions with a new set of subscription plans, including those aimed at AI power users and others for businesses and creators.
In the first set, there are the $7.99/month Core and $19.99/month Premium plans, both of which include the Facebook Plus, Instagram Plus, and WhatsApp Plus features.
Businesses and creators can choose from several different plans: Essential, Advanced, Expert, and Max.
As Appfigures noted, U.S. users accounted for 32% of Instagram’s and 39% of Facebook’s revenue after the plans gained traction on September 9, which was about 10% above each app’s historical U.S. baseline. BNP Paribas forecasts Meta’s subscription push will add $13.5 billion in revenue by 2028, and Truist estimates the company could add $20 billion in revenue by 2030.