Since 2024, Microsoft has tried to sell “Copilot+ PC.”
Speaking with Windows Central, Brett Ostrum, corporate VP of Surface, said that the new Surface computers “are not called Copilot+ PCs” despite meeting the label’s requirements.
The Surface Pro 12-inch and Surface Laptop 13-inch, coming out on October 13, both run Qualcomm Snapdragon X2 Plus processors and have a Qualcomm Hexagon NPU rated at 80 TOPS.
In January 2025, he said that Copilot+ PCs represented 15 percent of premium laptop sales in the US during the holiday season.
Microsoft has already confirmed it’s releasing a “Surface Laptop Ultra” with RTX Spark this fall.
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The Surface Pro 12-inch and Surface Laptop 13-inch, coming out on October 13, both run Qualcomm Snapdragon X2 Plus processors and have a Qualcomm Hexagon NPU rated at 80 TOPS.
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The article, shortened and in plain language
Since 2024, Microsoft has tried to sell “Copilot+ PC.” The marketing initiative was aimed at making it easy for people to know which Windows systems were approved to run AI-accelerated workloads locally.
Speaking with Windows Central, Brett Ostrum, corporate VP of Surface, said that the new Surface computers “are not called Copilot+ PCs” despite meeting the label’s requirements.
Copilot+ PCs need 16GB of RAM, 256GB of storage, and an integrated neural processing unit with performance rated at 40 trillion operations per second or better.
The Surface Pro 12-inch and Surface Laptop 13-inch, coming out on October 13, both run Qualcomm Snapdragon X2 Plus processors and have a Qualcomm Hexagon NPU rated at 80 TOPS.
Copilot+ PCs are “a class of AI PCs and laptops” that represent “the fastest, most intelligent Windows PCs ever,” according to a Microsoft marketing page that was up as recently as May, per Internet Archive’s Wayback Machine.
Further, the Copilot+ PC marketing campaign may have served its purpose. In October 2024, Microsoft CEO Satya Nadella said Copilot+ PCs were “winning new customers.” In January 2025, he said that Copilot+ PCs represented 15 percent of premium laptop sales in the US during the holiday season.
More evidence of waning AI PC interest comes from Dell, which this year killed the laptop branding that it released in 2025.
Microsoft has already confirmed it’s releasing a “Surface Laptop Ultra” with RTX Spark this fall. The use of RTX Spark may end up taking marketing precedence over the idea of PCs that run Copilot well, which have now been around for years.
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