If you're eyeing the ASX financials sector, it's hard to ignore Netwealth Group Ltd and HUB24 Ltd. With growth in recent years, both have become favourites among investors keen on exposure to the financial tech sector. If you're wondering whether Netwealth or HUB24 shares are a better buy today, let's break down the details.
Netwealth Group is a financial services and technology business offering cloud-based investment administration software, a retail super fund, and administration services. Revenue is mainly SaaS-based, tied to funds under administration on its platform.
In terms of numbers, Netwealth stands out for its 100% franked dividends and a yield of 2.23%—meaning income investors get solid, tax-effective dividends. While its P/E ratio is elevated at 76.28, the company has made a habit of increasing its dividends over the years. Netwealth's earnings per share sits at $0.247, while it pays out $0.42 per share as a dividend.
HUB24 is also a diversified financial services business with a strong focus on providing administration platforms and cloud-based technology for financial advisers, accountants, and brokers.
HUB24 eclipses Netwealth in terms of scale, boasting a $5.74 billion market cap—more than $1 billion bigger than Netwealth. HUB24's earnings per share are a healthy $1.460, much stronger than Netwealth. The company's year-to-date return is also negative at -26.07%, almost mirroring Netwealth's underperformance in 2026.
Netwealth's shares have fallen from $23.31 on 18 August to $18.77, dropping steadily over the past month. HUB24's story is similar; its share price slipped from $79.94 on 18 August to $70.16 on 15 September.