The Oversight Board is once again pushing Meta to address the flood of AI-generated content on its platform.
The video was a "realistic" but synthetic portrayal, according to the Board.
The Oversight Board said that the video should have been removed for breaking Meta's hateful conduct rules, and that it should have been prominently labeled as AI.
According to the board, Meta automatically closed a report and subsequent appeal about the post, which was never labeled as AI-generated.
The bigger question is whether Meta cares about the board's perspective on this issue.
5 sentences from our version of the report,
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Summarized version
The group has repeatedly criticized the company for its approach to AI content and urged for new rules. The company has 60 days to respond to its latest recommendations, including that it prioritize likely AI content for review when it's reported.
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The article, shortened and in plain language
The group has repeatedly criticized the company's handling of AI-generated material.
The Oversight Board is once again pushing Meta to address the flood of AI-generated content on its platform. The group published its two latest decisions dealing with the social media company's handling of AI content. The cases show that Meta's rules are "consistently and fundamentally inadequate to address the rapid rise of AI-generated content on its platforms," the board said in a statement.
The video was a "realistic" but synthetic portrayal, according to the Board.
The video was also not labeled as AI-generated, because the person who posted it didn't choose to disclose it was made with AI.
The Oversight Board said that the video should have been removed for breaking Meta's hateful conduct rules, and that it should have been prominently labeled as AI. Following the board's decision, Meta said it would remove the video.
According to the board, Meta automatically closed a report and subsequent appeal about the post, which was never labeled as AI-generated. Meta removed harassing comments on the post for breaking its rules around bullying only after the Oversight Board got involved.
The Oversight Board's criticism is unsurprising. The bigger question is whether Meta cares about the board's perspective on this issue.
Update, September 17, 2026, 1:33PM ET: This post was updated to reflect Meta's responses to the Oversight Board.
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