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Review: The iPhone 18 Pro is Apple's coolest smartphone (but only)

Ars Technica
1 min read Review A judgment of a work or a place. Rewritten in plain language

AppleReviewsA20 ProIphoneIphone 18 Pro

  • Of course, not too much has changed since the iPhone 17 Pro.
  • The iPhone 18 Pro mostly looks and feels like last year’s flagship.
  • Apple has gone from a 3-nanometer process node in the A19 Pro to 2 nm here.
  • Apple promises up to 40 percent better sustained performance compared to last year’s Pro and up to 100 percent better than the iPhone 16 Pro before that.
  • My personal daily driver is an iPhone 16 Pro Max, which is now sitting at 86 percent maximum capacity per Apple’s battery health panel in the Settings app.

5 sentences from our version of the report, chosen to cover it. Nothing here is written; every line is in the article below. How

Apple promises up to 40 percent better sustained performance compared to last year’s Pro and up to 100 percent better than the iPhone 16 Pro before that.

The report’s most important sentence, shortened and in plain words. How

Headline check

Headline as published: Review: The iPhone 18 Pro is Apple's coolest smartphone (but only literally)

All two things this headline claims are in the report.

Figures, names and quoted words in the headline, looked for in the report itself — not in the summary above. How this is checked

As Apple’s Tim Cook era draws to a close, we’re seeing more experimentation with the iPhone’s design than we’ve seen in a long time, but you wouldn’t know it from the iPhone 18 Pro.

Of course, not too much has changed since the iPhone 17 Pro.

We’re seeing something of a transition for the “Pro” iPhones.

The iPhone 18 Pro mostly looks and feels like last year’s flagship.

The main design difference this time around is a smaller Dynamic Island, that cut-out at the top of the screen that houses the front-facing camera and sensors.

Apple has gone from a 3-nanometer process node in the A19 Pro to 2 nm here.

Apple also says the A20 Pro has “the widest memory interface ever shipped in an iPhone” (naturally) with 50 percent more bandwidth.

Apple promises up to 40 percent better sustained performance compared to last year’s Pro and up to 100 percent better than the iPhone 16 Pro before that.

Apple has long used offline video playback as one of its measures, and it says the iPhone 18 Pro can offer up to 36 hours of that on a single charge, compared to 33 for its predecessor.

My personal daily driver is an iPhone 16 Pro Max, which is now sitting at 86 percent maximum capacity per Apple’s battery health panel in the Settings app.

In terms of other additions, Apple has put its proprietary C2 cellular modem in the 18 Pro so that’s part of the battery life story here, too.

Shortened to 1 minute of reading, this version reads 8.5 on the Niral Score.

You are reading our version, not theirs. This is Ars Technica's report shortened to its most important sentences, in plainer words, with verdicts and loaded words taken out. Plain description stays, and so do adjectives that carry a fact, such as "former" or "federal". The reporting, the facts and the quotations are theirs — quotations are never edited — and the indicators beside it measure this version. Hover or tap Adjectives to see every one left in the text.

How this outlet filed it, and how we rewrote it

No other newsroom we read has filed on this event, so there is nothing to compare it with yet.

Outlet Niral ScoreAdjectivesSourcingSentimentHappiness
Ars Technicaas they published this story 18.7 86 23 0.2 50.2
Mundane Readneutralized from Ars Technica 15.7 81 23 0.2 50.2

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