KING ABDULLAH ECONOMIC CITY, Saudi Arabia—It may come as a surprise to some, but Saudi Arabia has never had a domestic automaker.
Ceer in Arabic means to “drive forward,” and this forward-looking approach applies to the vehicle lineup.
The SUV had something familiar about it, and Ars auto editor Jonathan Gitlin said it reminded him of the Isuzu VehiCross.
Thirty-two, because 1932 was the year the Kingdom of Saudi Arabia was established.
The launch model Exobots will have a 112-kWh battery pack with over 310 miles of range for the SUV, and at least 373 miles for the sedan under the New European Driving Cycle.
5 sentences from our version of the report,
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How
Summarized version
It plans to have seven new cars in its portfolio by 2030—some of which will be hybrids—and while that doesn’t currently include sales outside the GCC region, Ceer says it’s building a competitive product and that if the demand is there, expansion is possible.
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The article, shortened and in plain language
KING ABDULLAH ECONOMIC CITY, Saudi Arabia—It may come as a surprise to some, but Saudi Arabia has never had a domestic automaker. A joint venture between the country’s Public Investment Fund and Foxconn, it’s the Kingdom’s first home-grown automaker and a part of Saudi Arabia’s Vision 2030 plan to diversify its economy away from oil production and bring technological innovation locally by the end of the decade.
Ceer in Arabic means to “drive forward,” and this forward-looking approach applies to the vehicle lineup. The flagship vehicles you see here—the Exobot sedan and SUV—are demonstrations of what the company is capable of and the vision it sees for future vehicles in the portfolio.
A flagship shouldn’t be boring, and Ceer met that brief. The SUV had something familiar about it, and Ars auto editor Jonathan Gitlin said it reminded him of the Isuzu VehiCross.
The doors add to the drama befitting a flagship for a startup automaker and will draw attention out on Saudi roads.
During the reveal presentation, Ceer CEO James Deluca mentioned that during an early briefing on design, the Crown Prince inspired the team to look at what is already out there and take a different path.
Thirty-two, because 1932 was the year the Kingdom of Saudi Arabia was established.
In an interview with Ars Technica, Chief Technology Officer Markus Leitner confirmed that Apple CarPlay and Android Auto will be available at launch.
The launch model Exobots will have a 112-kWh battery pack with over 310 miles of range for the SUV, and at least 373 miles for the sedan under the New European Driving Cycle.
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