While some retailers, like Amazon, are blocking AI agents from making purchases on users’ behalf on their respective platforms, e-commerce platform Shopify has moved in the other direction.
Shopify before supported WebMCP for its storefronts and carts, allowing browser-based AI agents to comb through a Shopify retailer’s inventory, search for products, and add them to a cart.
The feature is rolling out to all eligible Shopify merchants, said Gil Greenberg, a staff product manager who works on agentic commerce at Shopify, in a post on X.
Top AI agents like Muse and Instinct already have direct partnerships with Shopify for agentic commerce.
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While some retailers, like Amazon, are blocking AI agents from making purchases on users’ behalf on their respective platforms, e-commerce platform Shopify has moved in the other direction.
On Monday, the company announced that browser-based AI agents can now complete purchases on Shopify merchants’ sites, extending their capabilities beyond just searching for products and adding items to carts.
Shopify before supported WebMCP for its storefronts and carts, allowing browser-based AI agents to comb through a Shopify retailer’s inventory, search for products, and add them to a cart. The addition of WebMCP support for checkout, including Shop Pay, means these agents can now read the checkout screen, update it, and submit the transaction with the buyer’s authorization, without relying on screenshots or scraping webpages, the company said.
The feature is rolling out to all eligible Shopify merchants, said Gil Greenberg, a staff product manager who works on agentic commerce at Shopify, in a post on X.
Shopify already offers a hosted Model Context Protocol server, which allows agents to work server-to-server.
Top AI agents like Muse and Instinct already have direct partnerships with Shopify for agentic commerce.
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