Demand for exotic tropical fruit has increased in the past year.
Retailers believe increased awareness and social media have contributed to the boom.
Farmers report more inquiries for their produce as demand outstrips supply.
Tropical fruits grown in Far North Queensland have become sought-after treats in capital cities as more of the produce reaches grocery store shelves.
The exotic foods, including jackfruit, rambutan and mangosteens, have been gaining attention through social media, word of mouth, and cultural demand.
As growers aim to boost production and demand increases, markets in major cities are trying to order even more for their customers.
Melbourne grocer Daniel Perogiannis has been selling exotic fruit for the past two years and has been ordering more in recent months due to interest.
"the increase in demand has come due to a lot of internationals coming into Australia. They're looking for something they can find in their hometown or their home country, and it's something that breeds familiarity for them.
"Because of that, I think a lot of Australians are starting to hear the words and the names of these fruits, and they're doing their own research into it and looking for it themselves."
It is a similar story in Brisbane, where fruit seller Michael Nguyen has also noticed more people on the hunt for the tropical treats.
He said he expected that demand to grow even further in coming years.
"As long as [farmers] can grow more produce, I think some of these tropical fruit lines will become mainstream," Mr Nguyen said.
Mr Perogiannis said social media also helped build interest in the quirky varieties.
"There's a lot of exotic fruit popping up from around the world, and it's led to people being curious," he said.
"The most recent one was black sapote. It was all over Instagram as a chocolate pudding fruit. Since that happened, we've had flocks of people coming in to find out what it was."
Both retailers buy tropical produce from Warren Orsmond, an exotic fruit farmer outside Tully, between Cairns and Townsville.
Mr Orsmond grows 14 varieties of exotic fruit commercially and said his phone was constantly buzzing lately with new inquiries.
"Even within the last two months, the amount of little shops and agents calling up, chasing the fruit [has increased]," he said.
The most popular fruits coming off his farm were rambutans and mangosteens, but lesser-known fruits like rollinia and sapodilla were also in demand.
He said Far North Queensland's climate made it the place to grow them.
"Our climate, our humidity, it's very similar to where these fruits have originated from. You know, South-East Asia, South America, Central America," he said.
He said as people travelled more, to Asia, they were becoming more aware of tropical fruits. Then once home they wanted the flavours they tasted overseas.
Mr Orsmond said he was working to increase the size of his harvest to keep up with the demand.
"There is some expansion in the pipeline, but it's always a case of managing the amount we can put out and also looking at what the market is demanding or wanting," he said.