Subscribe Sign in

Business

Stop relying on AI chatbots for customer care, UK banks and energy firms told

The Guardian Australia (Technology)
1 min read Rewritten in plain language

ChatbotsUtilitiesBankingTechnologyMobile Phones

Changed after publishing · 1 edit
  • the headline was changed: Stop relying on AI chatbots for customer care, UK service providers urgedbanks and energy firms told

Outlets edit stories after they go out, usually without saying so. We keep what we saw the first time.

Show what we removed Rules applied: A1×5 A2 C2 D3×12 F2×6 all 30 rules
  • Stop relying on AI chatbots for customer care and guarantee the “right to talk to a human”, Citizens Advice has urged service providers, as research found they wasted time, caused stress and delayed problem solving for more than half of users.
  • For example, the charity found that submitting energy meter readings to correct a wrong bill can take less than an hour online if systems are working properly.
  • Only 20% of UK adults polled on behalf of Citizens Advice in July said chatbots were their preferred way to communicate, with phone calls, email and instant messaging all preferred.
  • The UK government has before said it is investing £11.9m in a digital inclusion innovation fund, supporting local projects to help people get online.

4 sentences from our version of the report, chosen to cover it. Nothing here is written; every line is in the article below. How

Only 20% of UK adults polled on behalf of Citizens Advice in July said chatbots were their preferred way to communicate, with phone calls, email and instant messaging all preferred.

The report’s most important sentence, shortened and in plain words. How

Headline check

There is nothing in this headline a machine can check against the report: no figure, no name and no quotation.

Nothing was measured here, so nothing is claimed. How this is checked

Citizens Advice says providers of services such as energy, banking, phone and internet should guarantee the ‘right to talk to a human’.

Stop relying on AI chatbots for customer care and guarantee the “right to talk to a human”, Citizens Advice has urged service providers, as research found they wasted time, caused stress and delayed problem solving for more than half of users.

The charity concluded that chatbots caused harm, saying too often they trapped humans in an “endless loop” in which nothing got resolved, and almost half of people who had to use a chatbot found them unhelpful, with some concluding the chatbot seemed rigged to “make me give up”.

For example, the charity found that submitting energy meter readings to correct a wrong bill can take less than an hour online if systems are working properly. In some places applying for low-cost social tariff broadband is being made harder by being digital only, Citizens Advice found after it took evidence from its frontline advisers and hundreds of case summaries.

Only 20% of UK adults polled on behalf of Citizens Advice in July said chatbots were their preferred way to communicate, with phone calls, email and instant messaging all preferred.

Of the people who found it difficult or not possible to talk to a human to resolve an issue with their services, 49% felt stress or frustration, 27% felt powerless, 44% experienced delays to resolution and 14% gave up trying to resolve the issue altogether.

The UK government has before said it is investing £11.9m in a digital inclusion innovation fund, supporting local projects to help people get online.

Shortened to 1 minute of reading, this version reads 6.2 on the Niral Score.

You are reading our version, not theirs. This is The Guardian Australia (Technology)'s report shortened to its most important sentences, in plainer words, with verdicts and loaded words taken out. Plain description stays, and so do adjectives that carry a fact, such as "former" or "federal". The reporting, the facts and the quotations are theirs — quotations are never edited — and the indicators beside it measure this version. Hover or tap Adjectives to see every one left in the text.

How this outlet filed it, and how we rewrote it

No other newsroom we read has filed on this event, so there is nothing to compare it with yet.

Outlet Niral ScoreAdjectivesSourcingSentimentHappiness
The Guardian Australia (Technology)as they published this story 11.2 18 81 -0.6 48.5
Mundane Readneutralized from The Guardian Australia (Technology) 7.5 13 81 -0.6 48.5

Sign in to react.

Comments

Nothing here yet.

Sign in to comment.

Questions

Readers can ask a question about this story here. Questions and answers are for subscribers. Sign in to read them.

Comments are read before they appear where anything in them needs a person to look. Nothing posted here is ever deleted; a comment taken down keeps its text and the reason, so the decision can be looked at again. How this works