Stop relying on AI chatbots for customer care and guarantee the “right to talk to a human”, Citizens Advice has urged service providers, as research found they wasted time, caused stress and delayed problem solving for more than half of users.
For example, the charity found that submitting energy meter readings to correct a wrong bill can take less than an hour online if systems are working properly.
Only 20% of UK adults polled on behalf of Citizens Advice in July said chatbots were their preferred way to communicate, with phone calls, email and instant messaging all preferred.
The UK government has before said it is investing £11.9m in a digital inclusion innovation fund, supporting local projects to help people get online.
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Only 20% of UK adults polled on behalf of Citizens Advice in July said chatbots were their preferred way to communicate, with phone calls, email and instant messaging all preferred.
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Citizens Advice says providers of services such as energy, banking, phone and internet should guarantee the ‘right to talk to a human’.
Stop relying on AI chatbots for customer care and guarantee the “right to talk to a human”, Citizens Advice has urged service providers, as research found they wasted time, caused stress and delayed problem solving for more than half of users.
The charity concluded that chatbots caused harm, saying too often they trapped humans in an “endless loop” in which nothing got resolved, and almost half of people who had to use a chatbot found them unhelpful, with some concluding the chatbot seemed rigged to “make me give up”.
For example, the charity found that submitting energy meter readings to correct a wrong bill can take less than an hour online if systems are working properly. In some places applying for low-cost social tariff broadband is being made harder by being digital only, Citizens Advice found after it took evidence from its frontline advisers and hundreds of case summaries.
Only 20% of UK adults polled on behalf of Citizens Advice in July said chatbots were their preferred way to communicate, with phone calls, email and instant messaging all preferred.
Of the people who found it difficult or not possible to talk to a human to resolve an issue with their services, 49% felt stress or frustration, 27% felt powerless, 44% experienced delays to resolution and 14% gave up trying to resolve the issue altogether.
The UK government has before said it is investing £11.9m in a digital inclusion innovation fund, supporting local projects to help people get online.
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