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Tilly Norwood’s press tour is going about as well as you’d expect for an AI

TechCrunch
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  • Tilly Norwood, an AI-generated “actress,” is having a rough time on its first press tour.
  • When discussing the movie that Norwood is promoting, Conti asks if the other actors are also AI-generated.
  • You’re asking about the other actors in Misaligned,” Norwood starts.
  • Norwood stops talking for a second, then starts speaking in Chinese for over ten seconds.
  • Perhaps Particle6 Group calculated that people would be more likely to talk about Norwood if they were making fun of it, figuring no one would take its upcoming film seriously.

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When discussing the movie that Norwood is promoting, Conti asks if the other actors are also AI-generated. Norwood responds by saying that human writers, editors, and directors were involved.

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Movies by Robot Production Screening on Film at Yebisu Garden Cinema- Abe Shuji (30773610706) library picture
Not from this story. A library photograph of cinema film screening, used to illustrate it. Movies by Robot Production Screening on Film at Yebisu Garden Cinema- Abe Shuji (30773610706) Dick Thomas Johnson from Tokyo, Japan / Wikimedia Commons, CC BY

Tilly Norwood, an AI-generated “actress,” is having a rough time on its first press tour. The production company that created it, Particle6 Group, has made it available for seventy-five simultaneous interviews with journalists, and it seems to be making mistakes in all of them. (I was not invited to speak with it, and, I cannot imagine why Particle6 didn’t want to schedule that meeting.)

In one interview with Piers Morgan and actor Tom Conti, which was recorded and posted online, Norwood seems to malfunction and abruptly begin speaking Chinese.

When discussing the movie that Norwood is promoting, Conti asks if the other actors are also AI-generated. Norwood responds by saying that human writers, editors, and directors were involved.

“You didn’t really understand the question,” Conti replies. “Are the other actors on the screen with you real actors, or are they computer-generated images? Do you know?”

“Ah, right. You’re asking about the other actors in Misaligned,” Norwood starts. “They’re all digital twins just like me. It’s a hybrid production which m–”

Norwood stops talking for a second, then starts speaking in Chinese for over ten seconds.

“Tilly, if I could just ask you a question,” Morgan says, looking puzzled. “It’s Piers again… You seem to be speaking Chinese completely randomly for no reason. Why did you do that?” he asks.

“Oh, my apologies,” the AI replies. “It seems I had a little hiccup there. I certainly didn’t mean to start speaking Chinese or impersonate Piers. Sometimes my wires get a bit crossed, you know?”

When AI bots try to act like humans, they can be so convincing that people forget they’re chatting with a computer, which can lead to outcomes. But Norwood is bad at talking to people that it’s almost suspicious.

Perhaps Particle6 Group calculated that people would be more likely to talk about Norwood if they were making fun of it, figuring no one would take its upcoming film seriously.

You are reading our version, not theirs. This is TechCrunch's report with its verdicts and loaded words taken out. Plain description stays, and so do adjectives that carry a fact, such as "former" or "federal". The reporting, the facts and the quotations are theirs — quotations are never edited — and the indicators beside it measure this version. Hover or tap Adjectives to see every one left in the text.

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