In a press release on Monday, Instinct confirmed this was a Series C round — a quick growth round for a startup that launched its invite-only service in August 2026.
Instinct declined to offer interviews with founder Noah Shinn alongside the fundraising news, but shared a statement attributed to him: “We’re building Instinct to be the best personal agent that can handle the personal nuances of everyday life.”
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It’s only been a month since AI assistant startup Instinct announced a fundraise that valued it at $2.5 billion, and now the company has already raised another $1 billion, from investors including Sequoia Capital, Benchmark Capital and Coatue, valuing the company at $10 billion.
The news of the company’s fundraising efforts was reported earlier this month by The Information. In a press release on Monday, Instinct confirmed this was a Series C round — a quick growth round for a startup that launched its invite-only service in August 2026.
When asked to perform a task, Instinct uses its own phone number and computer. The company recently rolled out other new features, like “concierge: that can make phone calls for you, to manage things like making appointments at places that don’t offer online booking, as well as a “trusted person network” which allows one person’s Instinct agent to coordinate plans with their friends’ agents.”
These capabilities come at a cost: Some users are questioning the amount of personal information they have to disclose to AI agents to gain access to such capabilities.
Despite its AI assistant’s viral adoption, Instinct is now facing fresh competition from Meta’s own AI assistant, Muse plus a system that can integrate with Meta’s social products.
Instinct declined to offer interviews with founder Noah Shinn alongside the fundraising news, but shared a statement attributed to him: “We’re building Instinct to be the best personal agent that can handle the personal nuances of everyday life.”
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