It was a modern-day success story, an idea preceded by Beatlemania that became woven into the fabric of Australia's identity.
Long a cornerstone of Australian fashion, Cue repeatedly reinvented itself to outlast the times, with the proof hanging in the wardrobes of generations of women.
Cue and sister label Veronika Maine have become the latest casualties in Australian retail, with a team of experts last week rallying in an effort to stop the company from being consigned to history.
Levis knew nothing about fashion but saw an opportunity for an Australian brand to sell clothing that appealed to young people.
The success of the business allowed Levis to expand into designing and manufacturing, and he launched Cue in 1968.
"Cue made way for a new wave of young fashion inspired by what was going on in London and Paris."
By the 1970s, Cue was stocked in Myer stores across Australia and the company began opening standalone stores as demand grew.
Supermodel Claudia Schiffer became the face of its 1997 campaign, and in 1998 the more contemporary brand, Veronika Maine, was launched.
Tassone spent 10 years selling Cue and Veronika Maine to her clients before the company shifted its focus to direct-to-consumer channels.
The Cue and Veronika Maine labels were removed from wholesaling by 2008, before the economic shockwaves of the Global Financial Crisis rippled through Australia's retail sector as consumer spending plummeted.
By 2017, Marcs and David Lawrence had collapsed, before being bought by Myer.
In November 2018, Cue marked 50 years in business, and the following year announced an exhibition at the Powerhouse Museum in Sydney.