The actor’s latest promotion has stirred objections but will no doubt be good for the prediction markets hoping to lure in young men.
Enter Sydney Sweeney, the icily beautiful actor who stars in a sports prediction market company’s ad campaign wearing little more than a bat and balls.
The prediction company she is promoting in this campaign lists her as a strategic partner and equity holder and, if the company can negotiate shifting legal terrain, that could make Sweeney orders of magnitude richer for absorbing the critique.
The sports prediction consumers that the maker of the Sweeney ad is likely courting are the same young men who will be titillated by the actor and delighted by the subversive naughtiness of all the froth.
4 sentences from our version of the report,
chosen to cover it. Nothing here is written; every line is in the article below.
How
Headline check
Headline as published: Sydney Sweeney’s prediction ad is cynical, unhealthy and reveals plenty about modern sports | Jane McManus
One of the two things this headline claims did not turn up in the report.
“Jane McManus” is named in the headline. We could not find it in the report.
Figures, names and quoted words in the headline, looked for in the report itself — not in the summary above. Names are matched as they are spelled, so a report that says “New South Wales” where the headline says “NSW” is queried here when it should not be. How this is checked
The article, shortened and in plain language
The actor’s latest promotion has stirred objections but will no doubt be good for the prediction markets hoping to lure in young men.
Many customers will lose money, and the real product may just be the delightful dopamine hit that comes in that brief window between placing a bet and its outcome – which is statistically more likely to be a disappointment than a victory.
Enter Sydney Sweeney, the icily beautiful actor who stars in a sports prediction market company’s ad campaign wearing little more than a bat and balls.
If she were bothered, she might check the optics of campaigns like the one causing so much objections at the moment. Once she saw how her blond, blue-eyed image was being used and perceived, she would be more discerning when sifting through the endorsement opportunities that came her way.
The prediction company she is promoting in this campaign lists her as a strategic partner and equity holder and, if the company can negotiate shifting legal terrain, that could make Sweeney orders of magnitude richer for absorbing the critique.
Olympic swimmer and four-time gold medalist Ariarne Titmus is one of many professional athletes who have expressed disappointment and anger with the provocatively regressive campaign.
Many of them are gatekeepers in traditional media, and many outlets still treat women’s sports less seriously than men’s. Purdue academic Cheryl Cooky’s new research details the trend in all its glory.
The sports prediction consumers that the maker of the Sweeney ad is likely courting are the same young men who will be titillated by the actor and delighted by the subversive naughtiness of all the froth.
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