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Rogue phone alert sent to fashion giant Asos customers

The West Australian Henry Saker-Clark and Margaret Davis
Summary

From the report

Fashion company Asos has urged customers to disregard a phone alert sent to customers which said it had been hacked.

How outlets headlined it

Each outlet's own headline. Struck through: the loaded words our calmer version leaves out. Fewest struck first.

  • The West Australian Rogue phone alert sent to fashion giant Asos customers
  • The West Australian ASOS cyber attack: Australian and UK customers sent threatening message as retailer investigates data breach
  • Brisbane Times Customers sent rogue message as major fashion retailer caught in apparent hack 1 change

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Photograph from The West Australian for this story

A summary of The West Australian’s report.

How calmly it was written

Brisbane Times, The Age, WAtoday and The Sydney Morning Herald also covered it; we only receive their summaries, so their writing is not scored here.

Not scored: we only receive a 29-word summary of this report.

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The same event elsewhere

5 outlets from 2 newsrooms reported this story: the one you are reading and the other 4 below.

Brisbane Times Customers sent rogue message as fashion retailer caught in apparent hack summary only, not scored The Age Customers sent rogue message as fashion retailer caught in apparent hack summary only, not scored WAtoday Customers sent rogue message as fashion retailer caught in apparent hack summary only, not scored The Sydney Morning Herald Customers sent rogue message as fashion retailer caught in apparent hack summary only, not scored