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Why Elon Musk is taking on India's richest man over Starlink

Reported by 2 outlets. Every outlet’s headline, how the story developed, and how loaded the writing was in each report we could read in full.

How outlets headlined it

Each outlet's own headline.

How it developed

  1. TechCrunch filed Elon Musk questions Ambani’s influence as Starlink India launch stalls
  2. TechCrunch changed its headline India rejects Elon Musk’s claim of discrimination over Musk questions Ambani’s influence as Starlink India launch stalls
  3. TechCrunch rewrote its report (72 words in, 39 out)
  4. TechCrunch filed
  5. TechCrunch filed
  6. BBC News (Science and Environment) filed Why Elon Musk is taking on India's richest man over Starlink

Each row is the same event as one outlet told it, and the shaded row is ours: one of these reports in our plainer version, scored by the same engines, with the report it came from named. The bottom row is the spread between the outlets — our own row is excluded from it, because including it would let us widen the gap we are advertising.

Each cell shows what the outlet filed and, under it in green where it differs, what our version of that same report reads. Those are the numbers on the article page and in the extension: one article, one pair of readings, wherever you meet it.

OutletHeadline Language LoadAdjectivesper 100 wordsMood
BBC News (Science and Environment) Why Elon Musk is taking on India's richest man over Starlink 10.52.052.7
TechCrunch Elon Musk questions Ambani’s influence as Starlink India launch stalls 101.550.6
TechCrunch Elon Musk questions Ambani’s influence as Starlink India launch stalls 101.550.6
TechCrunch Elon Musk questions Ambani’s influence as Starlink India launch stalls 9.41.550.6
Mundane Read our version of BBC News (Science and Environment)’s report, which arrived with a Language Load of 10.5 Why Elon Musk is taking on India's richest man over Starlink 7.91.752.7
Spread 1.10.52.1

A reading is a column only when it finds something in this story, the rule that lists it beside an article. What each one means.