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Business / Sydney, NSW

Adidas sues Australian label White Fox over four stripes design

Summary

The company says since at least March, White Fox has been selling and advertising clothes with four parallel stripes of equal width.

How outlets headlined it

Each outlet's own headline.

  • BBC News (Australia) Adidas sues Australian label White Fox over four stripes design
  • The Guardian Australia Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
  • 7NEWS Fashion feud: Adidas aims to tear stripes off White Fox

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Headline check

Both things this headline claims are in the report.

Figures, names and quoted words in the headline, looked for in the report itself — not in the summary above. How this is checked

A summary of BBC News (Australia)’s report. The score is for the full 494-word report.

How loaded each outlet’s writing was

The West Australian also covered it; we only receive their summaries, so their writing is not scored here.

Outlet Language LoadAdjectivesper 100 wordsSourcingMood
BBC News (Australia)as they published this story 6.5 0.8 68 50.7
The Guardian Australia 10.9 1.9 54 52.9
7NEWS 10.2 2.0 55 53

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The same event elsewhere

4 outlets from 3 newsrooms reported this story: the one you are reading and the other 3 below. The table above compares the reports we could score. Compare how 4 outlets covered it.