Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark.
Business
Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
Part of the story Adidas sues Australian label White Fox over four stripes design
From the report
How outlets headlined it
Each outlet's own headline.
- The Guardian Australia Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
- 7NEWS Fashion feud: Adidas aims to tear stripes off White Fox
- BBC News (Australia) Adidas sues Australian label White Fox over four stripes design
Headline check
One of the three things this headline claims is not in the report.
- The headline puts “‘trading off its reputation’” in quotation marks. Nobody says those words anywhere in the report.
Figures, names and quoted words in the headline, looked for in the report itself — not in the summary above. How this is checked
A summary of The Guardian Australia’s report. The score is for the full 538-word report.
How loaded each outlet’s writing was
The West Australian also covered it; we only receive their summaries, so their writing is not scored here.
| Outlet | Language Load | Adjectivesper 100 words | Sourcing | Mood |
|---|---|---|---|---|
| The Guardian Australiaas they published this story | 10.9 | 1.9 | 54 | 52.9 |
| 7NEWS | 10.2 | 2.0 | 55 | 53 |
| BBC News (Australia) | 6.5 | 0.8 | 68 | 50.7 |
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The same event elsewhere
4 outlets from 3 newsrooms reported this story: the one you are reading and the other 3 below. The table above compares the reports we could score. Compare how 4 outlets covered it.