Brisbane, QLD

‘The living flame’: Why Brisbane 2032 emblem designers chose a cheeky cockatoo

Brisbane Times Cameron Atfield

5 Oct 2026 19:00 AEDT Summary

From the report

After sifting through hundreds of ideas, the designers kept gravitating back to a native bird.

How outlets headlined it

Each outlet's own headline. ~~Struck through~~: the loaded words our calmer version leaves out. Calmest first.

Brisbane Times ‘The living flame’: Why Brisbane 2032 emblem designers chose a cheeky cockatoo plain
WAtoday New Olympic emblems to be revealed plain
WAtoday Thorpe Scooter reveal first piece of Olympic emblem plain

A summary of Brisbane Times’s report, scored on this summary only.

How calmly it was written

WAtoday, The Sydney Morning Herald, Brisbane Times and The Age also covered it; we only receive their summaries, so their writing is not scored here.

Outlet	Niral Score
Brisbane Timesas they published this story	87.4

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The same event elsewhere

8 other outlets filed this story. The scoreboard above is what they did differently.