Adidas sues Australian label White Fox over four stripes design
Reported by 4 outlets from 3 newsrooms. Every outlet’s headline, how the story developed, and how loaded the writing was in each report we could read in full.
How outlets headlined it
Each outlet's own headline.
- The Guardian Australia Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
- 7NEWS Fashion feud: Adidas aims to tear stripes off White Fox
- BBC News (Australia) Adidas sues Australian label White Fox over four stripes design
How it developed
- BBC News (Australia) filed Adidas sues Australian label White Fox over four stripes design
- The West Australian filed Fashion feud: Adidas aims to tear stripes off White Fox
- 7NEWS filed
- The Guardian Australia filed Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding
The West Australian filed a report we only receive a summary of, so it is not scored here.
Each row is the same event as one outlet told it, and the shaded row is ours: one of these reports in our plainer version, scored by the same engines, with the report it came from named. The bottom row is the spread between the outlets — our own row is excluded from it, because including it would let us widen the gap we are advertising.
Each cell shows what the outlet filed and, under it in green where it differs, what our version of that same report reads. Those are the numbers on the article page and in the extension: one article, one pair of readings, wherever you meet it.
| Outlet | Headline | Language Load | Adjectivesper 100 words | Mood |
|---|---|---|---|---|
| The Guardian Australia | Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding | 10.9 | 1.9 | 52.9 |
| 7NEWS | Fashion feud: Adidas aims to tear stripes off White Fox | 10.2 | 2.0 | 53 |
| BBC News (Australia) | Adidas sues Australian label White Fox over four stripes design | 6.5 | 0.8 | 50.7 |
| Mundane Read our version of The Guardian Australia’s report, which arrived with a Language Load of 10.9 | Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding | 9.4 | 1.7 | 52.9 |
| Spread | 4.4 | 1.2 | 2.3 | |
A reading is a column only when it finds something in this story, the rule that lists it beside an article. What each one means.